Serge Jureidini will be joining Revlon as president, Elizabeth Arden & Fragrances. He will report directly to Fabian Garcia, president & CEO of Revlon. In his new role, Jureidini will lead the strategic direction and growth priorities for both the Elizabeth Arden brand and Global Fragrances, and succeeds JuE Wong, former president, Elizabeth Arden, and George Cleary, president Fragrances, both who recently left Arden.
 
Jureidini spent nearly 20 years at L’Oréal in management roles in the Luxury Division in EMEA, Asia and North America, including his latest positions in New York as president of the Designer Fragrances Division and president of Lancôme USA. Most recently, he served as president and CEO of Arcade Beauty.